Topline Aerials & Cables Pty Ltd. (hereafter referred to as Topline)

At Topline we highly value the strong relationships that we have with our customers. Often these relationships have been built up over many years. The gradual introduction of data collection technology at Topline Stores will be handled with full and proper respect for the privacy of our customers. The data we collect will be handled sensitively and securely and with proper regard for privacy. Information on customer shopping behaviour, store traffic and online activity is collected from a number of sources including Topline Club cards, discount cards, and online customers. The information allows us to better understand the needs and preferences of our customers. This understanding translates into a better, more relevant range of merchandise, improved stores and online services, and an enhanced shopping experience.

Topline fully supports the 'National Privacy Principles for the Fair Handling of Personal Information' launched in February 1998. As part of these principles, customers who do not want to receive marketing offers through the mail or on the internet can contact us on (61) 2 49671455. The Federal Government is also expected to soon introduce new privacy legislation - Topline privacy policies will be reviewed and updated as appropriate. More information on privacy legislation is available from the Federal Privacy Commissioner at